NEW YORK--(BUSINESS WIRE)--Nov. 25, 1997--A new, authoritative list of the top 500 World Wide Web Sites, commercial online services and online interactive properties introduced today by Media Metrix, The PC Meter Company - the leading provider of new media and digital technology measurement services. The Media Metrix 500 is posted on the company's Web site, www.mediametrix.com, and will be updated monthly.
The list comprises the 500 World Wide Websites, commercial online services and online interactive applications that attract the greatest number of "unique" visitors (multiple visits by the same person count only once) over the course of the month, reflecting their broad popularity. The sites are identified using data collected digitally by Media Metrix' patented, proprietary PC Meter software, from a sample of at-home and at-work users of the Web and online media. That data also provides the basis for a number of Media Metrix subscription services, including the industry-leading World Wide Web Audience Ratings report, which currently ranks more than 5,000 Web sites. In addition to ranking information, Media Metrix subscription services provide in-depth reporting and analyses of new media and digital technology usage trends, clickstream patterns, user profiles and demographics.
"Most web sites, commercial online services and online interactive applications are constantly looking for ways to distinguish themselves," says Mary Ann Packo, president, Media Metrix. "The Media Metrix 500 list will help them by providing independent recognition of the nation's most popular destinations."
The Media Metrix 500 logo will be available for downloading and may be used for marketing and promotional purposes by those on the list. Included in the Media Metrix 500 are search engines, commercial online services, Internet Service Providers and a wide variety of sites and properties devoted to technology, news, entertainment, information services, sports, education, chat, directories and community services. The list is organized alphabetically and includes both clients and non-clients of Media Metrix services.
"Development of the Media Metrix 500 was enabled by the continuing explosive growth of Web and Online traffic in recent years, and two advantages of the Media Metrix methodology," Packo notes.
"The second critical Media Metrix advantage is the PC Meter software itself, which automatically tracks users' actual behavior at the PC, providing the most comprehensive and accurate measure of digital media behavior available."
About Media Metrix
Media Metrix, The PC Meter Company, is the leading provider of new media and digital technology measurement services. Its flagship is the syndicated World Wide Web Audience Measurement Service, which provides objective third-party statistics and demographics of Web users. Other Media Metrix measurement services address online services, and use of computer hardware, computer software and other new interactive technologies.
Media Metrix has more than 125 clients, including leading advertising agencies, new and traditional media companies, marketers, financial institutions and technology companies.
Information on Media Metrix is available at the company's World Wide Web site: http://www.mediametrix.com.
CONTACT: Media Metrix, Inc.
Stacie P. Leone
212/460-7980
stacie_leone@mediametrix.com
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