TORONTO, ONTARIO--(CCNMatthews - Oct. 31, 2006) - The Toronto Sunis the only Toronto newspaper to record increases in total paidcirculation, as reported by the Audit Bureau of Circulations for thesix-month period ended Sept. 30, 2006. The ABC numbers show acontinued decline in overall newspaper circulation, a trend that hasbeen accelerating in the last few years.
"This is particularly good news for the Sun, given the overalldecline in the print media industry and the strong competition thatexists in the Greater Toronto Area market where free dailies are partof the intense competition for the changing habits and needs ofnewspaper readers," said Kin-Man Lee, Publisher of the Toronto Sun.
"The positive results for the Toronto Sun underscore the need forus to continue with our strategies to expand home delivery, developnew editorial content, improve our business operations and subscriberservices and, beginning next year, to make use of world classprinting technology currently being installed in Islington," said Mr.Lee.
"Development of the Sun's home delivery subscriptions in selectedareas of the GTA contributed to the improved circulation numbers,"Mr. Lee said "and home delivery will be expanded in January of nextyear to include almost all neighbourhoods in the GTA."
The ABC research released Monday compares the six-month periodended Sept. 30, 2006, with the corresponding period in 2005. ABCreported an increase of 3.7 per cent in paid Saturday circulation forthe Toronto Sun, through both home delivery and single-copy sales atstreet boxes and retail locations, for a total of 153,129 copies. Monday to Friday circulation was up 0.7 per cent to 197,453. Sundaycirculation was virtually stable at 341,265 copies.
By comparison, The Toronto Star, The Globe and Mail and TheNational Post all registered declines in paid circulation for everyone of their publishing days, resulting in an overall decrease.
The Audit Bureau of Circulations (ABC) provides auditing servicesfor North American newspapers, trade publications, consumer magazinesand website activity.
The Toronto Sun is published by Sun Media Corporation, a divisionof Quebecor Media Inc. Sun Media is Canada's second largestnewspaper publishing company with daily newspapers in eight of thetop 11 markets in Canada.
Quebecor Media, a subsidiary of Quebecor Inc. (TSX: QBR.A, QBR.B),is, through its Videotron Ltd. subsidiary, the third largest cabledistribution company in Canada and a major provider of Internetaccess, as well as telephone and business telecommunicationsservices. Quebecor Media, through its Sun Media Corporationsubsidiary, is Canada's leading publisher of a national chain oftabloid and regional newspapers. In the broadcasting area, thecompany operates Canada's largest general interest, French-languagetelevision network, Group TVA Inc., as well as specialized servicesand a general interest English-language television station, SUN TV. The company also operates Canoe Inc. and its network of Internetproperties in both English and French in Canada. Another subsidiaryof Quebecor Media, Nurun Inc., is a major supplier of interactivecommunications and technologies in Canada, the United States, Europeand Asia. The company also is active in the production, distributionand sale of books and magazines, as well as in the production,distribution and retail sale of cultural products through itsArchambault Group Inc., the leading vendor of music recordings inEastern Canada, and through TVA Films and specialized stores for therental and sale of videos and computer games under the SuperClubVideotron Ltd. banner, and its Ontario banners Jumbo Video(TM),Microplay(TM) and Starstruck Entertainment(TM).
No comments:
Post a Comment